Our E-Commerce Division operates a multi-channel e-commerce retail platform, with a strong technology backbone that primarily serves the US Market.
Our business model creates consistent stakeholder value through a large and robust distribution network. Through this network, we offer our customers a unique shopping experience by giving them a wide product range, attractive price points along with speed and convenience of delivery at their doorsteps. Thanks to our superior technology, efficient supply chain and deep relationships with suppliers, the outcome for us is repeat business and growing revenues.
We sell our products on our own website. We also have shop-in-shop partnerships with other leading retailers and sell our products on their online marketplaces. Based on our partnerships with different marketplaces, we are able to reach 95% of the total online shoppers in the US.
Our customer reach is similar across most of our sales channels in terms of repeat purchases and re-targetting sales promotions. So we do not need to over-differentiate our own website from any other sales channel as such.