We have shop-in-shop partnerships with leading e-retailers allowing us to sell our products on different online marketplaces simultaneously. We currently sell across 8 different marketplaces including Amazon.com (US), Amazon Canada, eBay.com, Sears.com, New Egg, Rakuten (buy.com), Jet.com & our own e-commerce website.
An online marketplace is a large website that encourages multiple sellers to list their products on its platform to customers at competitive prices. In these online marketplaces, sellers are ranked based on efficiency which may be defined as ‘offering products at the most competitive prices at the fastest delivery time with the lowest order cancellation rates.’ Marketplaces then grant ‘preferred status’ to third-party sellers on this basis. Thus, efficient sellers walk away with most of the business.
We have dedicated teams managing each business process as efficiently as possible giving us 'preferred status' rankings with most of our marketplace partners.