Our User and Advertiser Relationships

We seek to develop, establish and maintain continuing relationships with our users and our advertisers.

We maintain a database of our users and enable our users to create accounts, store personal and business contacts. We have a feature in our Website which recognizes previous users by using cookies, thereby facilitating them to send cards to previously used addresses and thereby encourages them to return to our Website for their electronic greeting needs. In addition to our initiatives to ensure a user-friendly experience at our Websites, our users can also subscribe to a newsletter from our Website editors, which was started as a monthly editorial but is currently circulated on a weekly basis.

Our editors are also available on social networking websites to continue interacting with our users, giving them a more personalized experience. Our users also are members of fan-clubs and discussion groups on social networking websites where we facilitate interaction between our various users regarding their user experiences at our Website. Our editors also operate a blog which provides yet another platform for interaction with our users.

We have received customer complaints through the Better Business Bureau and we have, and we seek to continue, responding to such complaints in a timely manner.

We have external consultants in the United States and Singapore and sales and support teams in India that market our offerings and provide support services to our advertisers.

Our User Data and Privacy Policies

We believe that our data and privacy policies are critical to our users and our business.

We believe in protecting our users' privacy and we do not disclose personal user information to third parties except under very limited circumstances which are outlined in our usage policy such as compliance with law or prevention of misuse. We further do not monitor or edit the contents of the personalized portions of electronic greeting cards that are sent, except under the same limited circumstances as described above.

We, however, share general, non-personal and non-identifiable aggregated information about our users with third parties, including advertisers and sponsors, for business purposes. This information indicates the number of users in certain broad demographic groups who may send electronic greeting cards.

When we run special contests or promotions on our Web site with third parties, we clearly indicate in such promotions that any information provided in connection with those promotions will be provided to partners and give our users and members the ability to opt out of such promotions. From time to time, we also send our users, with their permission, special offers and announcements on behalf of partners and sponsors. If personal information is solicited by those sponsors, such as an email address, members are informed that any information they provide goes directly to those partners and not to us. We believe we are in compliance with all current privacy laws and regulations relating to the use and disclosure of our users' personal information. Nevertheless, current and proposed domestic and foreign privacy regulations and other laws restricting the collection, use and disclosure of personal information could limit our ability to use the information in our databases to generate revenues in the future. We continue to evaluate and review the effects of various legislative initiatives with respect to online privacy on our business. To the extent such further legislation is enacted, it may hamper our growth, decrease acceptance of the Internet as a medium of communication and commerce or cause us to incur significant expense in complying with these laws.